February 3 – 29, 2014
Dynamic Funds Tower and Richmond Adelaide Center along the PATH
Pattison Onestop
Art in Transit, in partnership with Lindsay Zier-Vogel, launches the Toronto Love Lettering Project, filling digital screens along the PATH with city-love from February 3 – February 29, 2014.
The Toronto Love Lettering Project is part of Pattison’s ongoing Art in Transit programme which will present 21 new arts and culture projects on Pattison screens in 2014. Thoughtful, handcrafted love-letters about Toronto are winning hearts and helping to combat the winter blues on Pattison digital wall screens in the city’s downtown underground pedestrian walkway. Torontonians created the handmade missives in response to a public call for love-letters and 30 of them are being shared with the public throughout February on screens at the Dynamic Funds Tower and Richmond Adelaide Center along the PATH.
This year marks the 10th anniversary of Zier-Vogel’s internationally renowned, The Love Lettering Project, an art project that reinvents the ritual of receiving love letters, transforming the physical space of our city, while highlighting the transformative capacity of even the smallest gesture of love.”February can be so dreary, and it’s easy to forget what you love about where you live, so I am so thrilled to be partnering with Pattison’s Art in Transit programme, bringing hand written love letters to digital screens along the PATH. Torontonians were so generous in writing love letters to things they love about the city, everything from skating rinks to streetcars to the ever-changing skyline. It’s so easy to focus on what doesn’t work in this city, and it’s an important shift to remember what does work,” said Lindsay Zier-Vogel. “The Toronto Love Lettering Project is great way to show just how much Torontonians love their city, and the range of things that really matter to them,” said Sharon Switzer, National Arts Programmer and Curator, Pattison Onestop.
Lindsay Zier-Vogel is a writer, bookmaker and arts educator based in Toronto. She is the creator of The Love Lettering Project, a community arts engagement project bringing love letters to strangers since 2004. In 2013, Lindsay received funding from the Canada Council for the Arts to take the project on a 5-city tour of the UK and in 2014, she will be partnering with DreamCatcher Mentoring, with support from the Canada Council to take The Love Lettering Project up to Canada’s Far North. Lindsay is also a book binder and the founding editor of Puddle Press, a limited edition book-art publishing house. She is currently working on a novel